I have always been interested in art and design. Can you tell us a little bit about how it all came to be? Your trees have been photographed in some truly iconic places. We talked to Bliss about his experience getting up close and personal with some of our nation’s greatest mid-century treasures. Teaming up with local photographer JC Buck, the duo has now shot the trees in several architectural treasures such as the Farnsworth House designed by Mies van der Rohe and the TWA Lounge at One World Trade Center. Six years later, Bliss made it onto the TV series Shark Tank, where he struck a deal with Barbara Corcoran who was enamored with the trees’ “dazzling ornaments, sparkly crystals, and shimmering rings.”įollowing the advice he received as well as his passion for mid-century modern design, Bliss found the perfect way to market the trees. When Stoecker was later diagnosed with Alzheimer’s disease, Bliss decided to honor him by patenting his design so he could bring his grandfather’s Christmas trees into homes and commercial venues all around the world. Bliss had fond memories of his grandfather’s homemade trees growing up, but only rediscovered them years later when helping his grandparents move. Debuting at the Denver Modernism Show in 2011, The Modern Christmas Tree is the invention of Bliss’ grandfather Lawrence “Bud” Stoecker, an engineer, architect, and hobby-maker. Or so goes the advice that founder of The Modern Christmas Tree Matt Bliss has taken straight to heart. To be a successful brand today, your product has to look good.
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